The Cesarini Sforza eagle: a symbol of strength and nobility through self-renovating tradition

For a company such as Cesarini Sforza, that has built its strong points on nobility, quality, strength and culture, only the eagle with its symbolic power and its territoriality could fully express the value of the trademark. Therefore, in pursuit of continuity with a prestigious past, as well as of a perfect match between trademark and corporate philosophy, in September 2002 Cesarini Sforza has presented its renovated emblem: the eagle. Trademark renovation consisted of careful and attentive definition of the details, that has transformed the old symbol into an elegant eagle rampant. The new and reinforced mark identity has been applied to all Cesarini Sforza products through coordinated image design but without sacrificing the peculiarity and distinctive character of each single reference. Cesarini Sforza¹s new eagle appears as the central element on all labels identifying its various product types.